see the collection

TAILORED-FIT LINGERIE

Behind the Lace

The designers

What you wear on your body is an expression of who you are at that given time and because this, we place great pride in seasonally creating exclusive, unique collections from fashion's most adored up-and-coming designers.  By turning to different designers with different signiture styles, we keep our offerings unique and fresh to meet your own ever-evolving tastes.

ELISE CHENG

The Prodigy

Elise Cheng, a Co-Founder of AtoG Lingerie, graduated from Peking University and previously worked in Investment Banking and Venture Capital before shifting focus to her true passion: fashion and design.  Elise is not only the co-founder of AtoG, but also the very first designer for the brand.

Vivienne Hu

The Maestro

Vivienne Hu is a New York based fashion designer. She was also named a 2016 Swarovski Collective designer. For Vivienne Hu’s runway show at New York Fashion Week Fall/Winter 2016, AtoG Lingerie and Vivienne Hu collaborated to launched five luxurious custom-made undergarments.

Elizabeth Zhou

The Founder

Elizabeth Zhou is the founder of AtoG.  Also graduating from Peking University and excelling in the world of corporate finance and consulting, Elizabeth new her heart truly belonged to providing the best breast care and design to all the women she can reach.  

designed for you

The Exclusive

COLLECTIONS

What you wear on your body is an expression of who you are at that given time and because this, we place great pride in seasonally creating exclusive, unique collections from fashion's most adored up-and-coming designers.  By turning to different designers with different signiture styles, we keep our offerings unique and fresh to meet your own ever-evolving tastes.

THE ELISE CHENG LINE

ATOG + VIVIENNE HU

beauty meets comfort

What's Been Happening

NEWS

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DESIGNED IN BEIJING